The Effect of Site Design on SEO

The Effect of Site Design on SEO

When your website is designed, it's imperative that search engine optimization is combined with the process so that you have a site that Google sees as valuable. Here are 4 key areas that need to be addressed when your site is created:

Title Tags & Meta-Description

Each individual page of your website should be focused on specific keywords. Those keywords should also be incorporated into your title tags. This allows Google to know what each page is about so that they can be properly indexed in the search engine results pages. You must also fill in the meta-description for each page. This is your chance to give a potential visitor a glimpse into your content. A good description has the ability to entice them to click.


Image optimization is often overlooked when a site is being built. Compressing images will help decrease loading times which provides a better user experience. It's also important to include alt tags and give your files names that pertain to each image. Google will index these in their "Images" area -- you might be surprised at how much traffic you can get from people who click on images.

Heading Tags

DB Marcom, a leader in SEO strategy in Frisco, emphasized, “It's incredibly important to optimize heading tags.” These are used to emphasize sections and informs a reader what a post or page is about. H1 should be used to describe what the main content on a page pertains to and title tags H2, H3 and H4 should be used to break up important sections in the main content area. By using these tags, users can quickly glance at subjects and know what the content is about. They also help search engines understand the layout of your pages and posts.

Responsive Design

More and more users of the internet are utilizing their smartphones to access information. Google wants to ensure that these visitors can browse your site with no problems. It's best to include a responsive design for your site so that it can be properly seen on all types of platforms -- desktops, tablets and mobile devices.

By incorporating these four elements into the design of your site, you will be optimizing each page and elevate the chances of being ranked higher in Google's search engine.