Anti-Social? I'll Still Share Our Social Media Presentation
OK. You caught me. I'm not that clever. It's not my title. Our Advertising, Technology and Media group pens a very informative and entertaining blog -- LegalBytes -- that first used that title, so I have shamelessly plagiarized it. I did, however, attend the social media presentation in Palo Alto on Tuesday, and it was a resounding success. Joe Rosenbaum and Anthony Traymore filled their allotted 90 minutes with extremely useful, interesting and entertaining information for relating to the impact of social media on a company's brand. That can be of particular relevant to emerging companies, since their tech savvy founders and employees. The power of a tweet, Facebook page, etc. is a bit overwhelming when one really sits down an thinks about it. United Airlines certainly learned that fact the hard way after an its baggage handlers damaged musician Dave Carroll's guitar--a quick Google search will give you some background. Joe and Anthony discussed that case study and more during their presentation, as well as giving companies effective steps to deal with the phenomenon known as social media. The presentation (It's 10pm: Do you know where your brand is?) goes hand in hand with the white paper on social media that we published on this blog a few weeks ago.
Enjoy the presentation and, if it hits home with you, to steal from Joe's blog post one more time:
If you are interested, please contact me (Joseph I. Rosenbaum) and we can work with you to help you engage us in your social media conversation with topics that are relevant to you. We will also be updating the research work already released in our Social Media White Paper with some of the materials and further work we continue to do in this area. Stay tuned – social media is not a fad.
