Google Acquires AdMob for $750 Million
Google recently announced its acquisition of AdMob, self described as the "world’s largest mobile advertising marketplace, offering solutions for discovery, branding and monetization on the mobile web less than three years the company was founded. The purchase price was $750 million, making it the third largest acquisition in Google's history, behind only DoubleClick ($3.1 billion) and YouTube ($1.65 billion), according to TechCrunch. Sequoia and Accel were early investors in AdMob, so one must assume that they enjoyed tremendous returns with this quick-hit investment.
AdMob's reported $100 million revenue run rate certainly made it a standout among its startup peers who were founded in the last three or so years, thus is difficult to say whether this extremely lucrative deal was a unique set of circumstances or a positive sign of things to come in the world of technology startup exits. Whatever the case, the deal has to serve as a shot of adrenaline for technology entrepreneurs around the globe.
